Breastfeed.

This isn't right for everyone but everyone should at least realize it's an option. Besides it being free, it's the best and healthiest thing a mom could ever do for her child. Because of X, Y, and Z I had no idea or plan until the day the baby was born. You want me to do what? Hmm....  Be prepared and consider the idea. Nothing is better than being able to pick up a crying baby and feed them without having to go to the kitchen to prepare a meal.